Innovation in Action

Innovation, creativity, brainstorming, product development, market motivation - whatever the buzzword, the objective is the same -the making of the new or the rearranging of the old in a new way.

And, particularly in the corporation, doing so in line with corporate strategy whilst adding value to the output of the organization.

But injecting innovation into an organization is not easy; the great scourge of modern business - NIH, Not Invented Here - will keep external creativity at bay.

Capturing inherent innovation or creativity is harder still; peer pressure for conformity and the tendency of groups to resort to group-think will see to that.

And yet the greatest source of innovation is the existing workforce; every individual has the ability to innovate (creativity is inborn not taught) and existing staff are those who know most about your markets, products and customers.

Home Overview Definition Methodology Learn more Author's main site