The Methodology

How to capture and exploit Innovation in the pursuit of corporate or competitive advantage

 Here are the basic building blocks of the Methodology:

• Innovation as the fuel for the engine of change
  Without change there is no growth
  Without growth there is no future
• Innovation and Business Development
  Continuous creativity is impossible.  A Business Development Department should do just that (not try to be creative)
• Barriers to creative thinking
  There are many - understand them to defeat them
• The mind blocks
  The eight mind blocks CAN be overcome
• Group speak
  Let's all think alike (ugh!)
• Peer pressure to conform
  Peer pressure is a terrible thing
• Tackling NIH (the scourge of innovation)
  Not Invented Here is the worst of all creativity killers
• Inherent creativity
  Its a trait not a gift
• Soft and hard thinking
  Understand them and when to apply them
• Team creativity
  The whole is greater than the sum of the parts
• Innovation and senior management
  Without backing from the top - its a waste of time
• PRISM - the creative blueprint
  Focus on strategic imperatives
• Computer and other tools to aid creativity
  Use the tools - make the job easier
• Facilitating innovation
  Help others to realize their potential
• CIRCA - structured creativity
  Do it well
• CLASSIC - the methodology
  The end result of all my work
• Find the Five - focus on the top ideas
  Don't try to deliver your 100 ideas - make life manageable

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